November 14th, 2011 ·
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Hopscotch has not been in the Knuffle Kid family for very long, but we are very pleased to have them.
Jenny the creator of this wonderful website is a passionate lady. When she first contacted me, she had outlined what she was after.
It is as follows; all clothing is to be made with creativity and ingenuity; functionality and durability is key. She wanted to avoid mass-production, to ensure that all garments where unique, one-of-a-kind or limited edition. They only stock Australian owned and/or made labels, to support the livelihood of home-grown talent, rather than large international labels. Plus, many of the clothes they stock, are made in small batches, that ensures each item is personally inspected for quality.
Right from the start, I loved what Jenny was doing, and had to be apart of it.
Plus how great is the name, everyone loves a bit of hopscotch action!
SHOP TALK
How long have you been established? We actually celebrated our 1st birthday this in September.
Where did the name of the shop come from? I’m a big kid at heart and love the innocence and care-free-fun of kids and I wanted a fun name that could effectively represent the funky Aussie threads we stock. So after watching a group of kids play hopscotch one day and I saw how much fun they were having drawing on the ground with the chalk and then hopping all over it, I thought ‘Hopscotch’ would be the perfect fit for what we were wanting to achieve – fun, simple, creative!
What is the best quirk about the neighbourhood your shop is in? We’re primarily an online store operated from my home in Calen, North Queensland but we have converted a section of our house for viewings and appointment shopping. Calen is a small farming town so the quirkiness I suppose is that people can shop for gorgeous ‘city style’ clothing whilst looking at the gorgeous country views – it’s something we get a lot of lovely comments on.
Your areas best kept secret? I would have to say it’s the strawberry farm up the road from us. Many of our customers that come and see us end up heading to the famous Ballentines Strawberry Farm to pick and eat the most delicious strawberries you’ll ever taste!
Favourite part of your working day? It would have to be early mornings before my little girl wakes up, packaging orders and responding to emails whilst having a cup of tea and watching the sun come up from my office window – bliss!
What tunes are played in your shop? I suppose our ‘flavour’ of only stocking Aussie threads also runs through to the music we play. So you’ll hear a variety of tunes that make you feel happy… some a little cruisey/poppy the likes of Goyte, Megan Washington and Sia right through to some funky energetic sounds from the likes of Blue Juice and The Presets.
What do you look for when buying for your shop? First and foremost they have to be an Australian Label and if possible made in oz. We look for threads or accessories that are unique and made with creativity, ingenuity and that aren’t necessarily mass produced. Most importantly though, we select products that are practical, durable and affordable for our customers.
Where do you buy your coffee from? Coffee is a big part of my morning and afternoon rituals, so we have a coffee machine… caffeine ‘on tap’ – perfect!
Where do you like to hang when you’re not in the shop? Anywhere outdoors – the beach, pottering in our veggie patch or simply jumping on the trampoline with my little girl!
Who lives in your family? My family consists of my wonderful husband Brad our 2 year old little sweet-heart Bailey and our dog Jack.
What did you want to be when you were a kid? I always wanted to be a vet as I thought it would be so much fun working with animals but when I learnt this involved having to occasionally put an animal down, I quickly changed my tune!
Hopscotch is always open www.hopscotch.com.au
Jenny’s Tunes
Goyte – Hearts a Mess
Megan Washington – Sunday Best
Sia – Soon We’ll be Found
Blue Juice – Broken Leg
The Presets – This Boy’s in Love
So we try to reuse it as wrapping paper for birthday presents, which people seem to love. Still, the fridge and walls are covered top-to-bottom with paper of all sizes and colours. So I’ve decided to make a decent effort to declutter – if only to find the overdue bills on the fridge – before the onslaught of new artwork in February. There’s usually a favourite painting from the year, and by putting this in a frame (hello Ikea!) we’re able to hang it on the wall as if it was from a commercial gallery.
SHOP TALK
