A little about Knuffle Kid

Knuffle loosely translated from dutch is “to cuddle” – Kid is a baby goat or small child.

Knuffle Kid is all about the joy of being a child – it’s about the time in your life when memories first form – it’s about having a favourite dress that gets passed down to your little sister or eventually to your own child.

Designing and sewing had always been a big part of Knuffle Kid’s creator Emma Strybosch’s world. Her Barbies always had new couture, then she started to fashioned her own outfits from second hand clothes and hand-me-downs at the age of five.

With creative hands and a need to make, the perfect opportunity arose after the birth of her first daughter Ava. With time at home caring for munchkin number one, the sewing machine started to get a work out. By the time number two – Little Ruby – came along. The market scene began and soon after trade shows were being attended.

Now in shops all over Australia, Knuffle Kid has grown from a couple of girl’s dresses to a full range for both boys and girls.

A strong emphasis is kept on the need to produce within Australia and Strybosch is constantly searching for Australian made and vintage fabrics, she also designs a fabric for each range with the help of screen printers Ink and Spindle. Making Knuffle Kid truely a unique brand.

A little about the summer range

robo boogie reversible dress

“The Formal Wind-up” for summer 09/10.
This range is good old fashioned formal wear mixed up with playful images of wind-up toys. The joy of play and looking good are the key to this range.

Beautiful fabrics, pin tuck details and of course Knuffle Kid reversible pieces, all dominate the design essence of “The Formal Wind-up” and don’t forget a dollop of humour.

The centre piece fabric was hand drawn and then hand screen printed to create a one-off statement not seen before. Therefore keeping an emphasis on designing and making homegrown garments with love.

Last but not least – Knuffle Kid now caters to boys. Sizes start at 0 and go up to size 5.