Nothing like getting excited about summer, when it’s raining outside………
Check out the new range “Aloha Hollywood” on Flickr – new look homepage and gallery still to come.
Xx Em
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Nothing like getting excited about summer, when it’s raining outside………
Check out the new range “Aloha Hollywood” on Flickr – new look homepage and gallery still to come.
Xx Em



Congratulations to the gorgeous street stylers. If one of these cute little Knuffle Kid models is yours – contact me on facebook, so I can arrange to get your sparkling new long sleeve tee out to you.
Thanks to everyone who uploaded their great photo’s.
Em xx
I love seeing little ensembles of Knuffle wear, mixed and matched with other labels, on random children at the park or down the street. It’s even better when the 4 year old wearing it has managed to put it together themself.
The lovable Mandi from Babyology, has listed her favourite homegrown designers on the Esty blog.“When I became a mum, my style focus changed from finding things for myself to sourcing fabulous finds for my girls. I knew there were designers in Australia creating unique toys, children’s furniture and clothing, but I couldn’t find one place that brought it all together. So I created Babyology. Every day we find something new to love and here are our current picks from our favourite homegrown designers.”
Follow this link to see the full article.

Kids Instyle - Sydney
It has been a long time between blogs – the little goat Knuffle has been busy!
There has been a summer range launched, the winter range has been dispatched to shops, a trade show attended and a load of markets have been graced.
But main event in the KK world is a change of HQ, and this is the view……..

Well worth the stress of moving let me say!
Catch Knuffle Kid at The Sisters Market in Brunswick tomorrow 17th April.
xx em
knuffle kid. Sewn in Sunshine North. Screen-printed in Footscray. Patterns graded in Collingwood. Yardage printed in Kensington. Labels made in Thornbury. Photo-shoots at Geoffs house. Recently ate the best-ever gnocchi in Fitzroy. Found love in North Melbourne. Went to a birthday party in Abbotsford last night. Got a mention in The Sunday Age today… Made in Melbourne.
I have had this post card floating about my studio for years – it has helped me daydream my way into an oasis many a time.
To me it shows how accessible art has become. When I was a uni student, days were filled with learning about amazing artisan’s of the world and of history, and my nights were filled with live band venues that had sticky carpet and free postcards – I would gather as many of these free pieces of art as I could and blu tac them to the crumbling walls of my rental.
I now draw inspiration from the multitude of images I’ve collected over the years, it helps me in starting the design process that eventually evolves into a new range.
COME ON SPRING
It’s trying really hard to become spring, then it slips back to rainy greyness.
But the blossoms are winning, the trees are shooting beautiful green buds and everyones moods seem to be lifting.
Enjoy the changing of the season everyone and enjoy this blast back to the late 90’s…… Love this song, not so keen on the satin red shirt!
xx Nanny Goat.